In the past two years, IDC has continued to pay attention to the scale, competition pattern and technological ecological development of China's smart home market, witnessing the exploration process of the market from the embryonic stage to the initial outbreak stage. With the arrival of 2020, China's smart home market will enter a period of large-scale development. The upgrading of connectivity and interaction will push industrial intelligence to a wider range of products and updated application scenarios. The industry and media changes brought about by digital transformation will create greater consumption power and demand for the smart home market.

Pan Xuefei, research manager of IDC in China, believes that in 2020, China's smart home market will enter the stage of large-scale development. Manufacturers will focus on their core resource advantages, carry out the vertical and horizontal strategy within the ecosystem, realize the integration and optimization of platform based connectivity, interaction and services, stimulate more market demand, and achieve scale multiplication.

The ten predictions of smart home in 2020 are as follows:

1. Accelerated integration of Internet platforms

The integration between smart home networking platforms will be strengthened, and more cooperation will emerge between them; It is estimated that by 2020, 43% of devices will be able to access two or more home networking platforms at the same time.

2. Extensive enabling of voice assistant

Voice assistant will gradually be carried on more devices. By 2020, 47% of household devices will be equipped with voice assistant. At the same time, the integration of content and service resources behind the voice assistant will become more and more important to the expansion of its users and scenes, especially in the areas of mother and child, education, and elderly care.

3. Significant upgrade of smart TV

The smart TV market will be significantly upgraded. In addition to the display performance, the connectivity and voice interaction capabilities of smart TV will be rapidly improved. Along with this, the application scenarios will expand to shopping, health, education and other directions on the basis of entertainment games. It is estimated that by 2020, 57% of smart TVs will be able to access home networking platforms, and 22% of smart TVs will have far-field voice capabilities.

4. Rapid development of intelligent lighting

The intelligent lighting market is developing rapidly, and will double year-on-year growth by 2020. The cooperation between Internet manufacturers and lighting manufacturers will further promote the rapid development of this market.

5. Voice assisted home appliance intellectualization

Voice interaction is rapidly penetrating the home appliance market. More and more home appliances can control voice. By 2020, 75% of smart appliances can be controlled by voice, including embedded voice assistant and connecting smart speakers. Internet manufacturers will continue to expand the ecosystem, attract more extensive home appliance manufacturers to cooperate, and seek more contact points with users.

6. Diversified connection methods

The connection mode of smart home will be gradually upgraded and diversified. In addition to Zigbee, the proportion of mesh in Bluetooth connections will grow rapidly, reaching 59% by 2020. 5G and WiFi6 will provide better network experience for other collaborative devices in home entertainment and content service scenarios.

7. Commercial demand stimulates growth

The smart home market will take the lead in the hotel and housing rental industry to enter the fast development channel, especially security and lighting products. It is estimated that by 2020, more hotels and apartments will adopt smart home products, and establish connectivity and realize digital transformation by enriching interaction methods.

8. The rise of visual interaction

The AI capability of the camera will be rapidly improved, and will be widely used in more smart home devices to build a complete and natural interactive experience on vision and voice together with the voice assistant. By 2020, 3% of smart home devices will support both visual and voice interaction. In addition, sensor interaction technology will also be more pervasive in home devices.

9. Expanding voice to consumption scenarios

The application scenarios of voice interaction gradually expand from entertainment, company, query, etc. to shopping, car hailing, takeout, and other types of consumption scenarios. It is estimated that by 2020, 8% of smart home devices will be able to support multiple consumption scenarios.

10. Accelerate the transformation of emerging online marketing

Online celebrity live broadcast with goods will attract more consumers to contact and try new technologies; UGC communication, such as short videos, visualizes the convenience and interest of smart home devices, and maximizes the effect of word of mouth communication; It is estimated that by 2020, more smart home devices will be sold through online live broadcast and short video streaming.